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Founder & CEO · Phoenix, Arizona

The Story Behind
Influence & Elevate

Built from the ground up in Arizona. Every decision made with one goal — help great businesses grow with marketing that actually works.

Nick Peterson — Founder, Influence & Elevate Media
Phoenix, AZ
Founder & CEO
Nick Peterson
Founder & CEO — Influence & Elevate Media

I started Influence & Elevate Media because I kept watching the same thing happen. Great businesses — businesses with a real product, a real team, real results for their clients — were invisible online. Not because they didn't deserve attention. Because nobody had ever given them a system to capture it.

I've spent years in the production world and the marketing world, and what I noticed is that most agencies pick a lane. Either they can make you look incredible — beautiful video, polished photography, content that stops the scroll — or they can run your ads and build your funnels. Very few do both, and almost none of them do both well.

"I built I&E to be the agency I wished existed when I was on the other side of the table."

Influence & Elevate is what happens when you stop separating production from performance. We film like a cinematic production house. We think like a growth agency. Every piece of content we create is designed to do both jobs — build your brand and drive revenue. That's not a tagline. That's the actual brief on every project we take on.

We're based in Arizona and we're proud of it. We work with local businesses who are serious about growth and we work with brands across the country who want the same thing — a partner who treats their business like it matters, shows up with a strategy, and delivers work that moves the needle. If that's you, I'd love to talk.

Our Mission

We believe every business deserves marketing
that actually works.

Not marketing that looks good in a report. Not vanity metrics and inflated impressions. Marketing that fills your calendar, closes deals, and builds a brand people actually remember. That's the only standard we hold ourselves to — and the only standard we'll accept for our clients.

What We Stand For

The Principles We
Won't Compromise On

01 — Results Over Optics
Results over optics, always.
Beautiful work that doesn't convert is just expensive decoration. Every campaign we run, every video we produce, every piece of content we create is judged by one measure — did it move the business forward? We optimize for outcomes, not awards.
02 — Clients Are Partners
We treat your business like our own.
We don't just execute tasks — we think about your business strategically. That means asking harder questions, pushing back when something won't work, and bringing ideas to the table before you ask. We're invested in your outcome, not just your invoice.
03 — Radical Transparency
No vanity metrics. No smoke and mirrors.
You'll always know exactly what we're doing, why we're doing it, and what it produced. We report on what matters — leads, conversions, revenue, growth. If something isn't working we'll tell you first, pivot fast, and fix it. Honesty is the only way to actually improve.
04 — Craft Without Compromise
Premium production is non-negotiable.
Your brand is the first thing people judge you by. We bring the same cinematic standard to a one-day headshot session that we bring to a full brand film. How your business looks online is how seriously people take you — and we take that seriously every single time.
How We Work

Production House Meets
Growth Agency

We built I&E to bridge the gap between the two things every business actually needs — content that looks incredible and a system that turns that content into revenue.

01

Strategy First

Every engagement starts with a real strategy session — not a sales call. We map your goals, your audience, your competitive landscape, and where the biggest opportunities live before a single frame is filmed or dollar is spent.

02

Cinematic Production

We execute at a level most local agencies can't touch. Our production team handles video, photography, podcasting, and YouTube — with the craft and attention to detail of a true production house.

03

Distribute & Amplify

Great content that nobody sees is a waste. We build the distribution engine — organic social, paid amplification, SEO, email — to make sure the right people see what we create, at the right time.

04

Convert & Scale

Attention that doesn't convert is just noise. We build the funnel, the follow-up system, and the conversion infrastructure that turns viewers into leads and leads into clients — then we scale what works.

By the Numbers

100+
Production projects delivered
3×
Avg. pipeline growth for retainer clients
AZ
Headquartered in Arizona, serving nationally
∞
Investment in craft and results

Services

Video Production Photography Podcast Production YouTube Growth Paid Ads Content Strategy Marketing Systems
Ready to Work Together?

Let's Build Something
Worth Showing Off.

Book a free 30-minute strategy call with Nick. We'll look at your business, talk through your goals, and figure out exactly what it would take to get there — no pressure, no pitch deck.

Book a Strategy Call → View Our Services →

✓ Free 30-min call  ✓ No obligation  ✓ Arizona-based team